Marketing and Growth Strategy of Truck Mounted Cranes and Hydraulic Cylinders
- Client had a european technical know-how and support to manufacture truck mounted cranes in India. Client was new to India and did not have network with Truck Manufacturers and Dealers
- Helped client to network with all OEMs and Dealers for marketing their products through tenders
- Helped client to connect with export divisions of Truck OEMs and successfully executed orders
- Helped client to collaborate with specialist reefer box manufacturer to market their crane and tail lift
- Helped client to utilise their cylinder manufacturing capacity for marketing their cylinders as OE fitment of Aerial Work Platforms
- Helped client to improve their existing marketing communication like presentations to their target customers (OEMs and Dealers)
- Helped client with government sales through tenders and partnering with Truck OEMs