Marketing and Growth Strategy of Power Take Off Units

  • Client was only dependent on large OEMs for majority sales
  • Post Pandemic Market shrinked for OEM players, however there was enough demand in retail customers where client was not present hence sales and capacity utilisation was adversely affected
  • Helped them to create new niche products where there was no competition.
  • Helped the client to find the gaps in the market where OEMs were not geared up with PTOs
  • Helped client to network with body builders and truck manufacturers
  • Helped client to improve their existing marketing communication like presentations to their target customers (OEMs and Dealers)
  • Helped client on using digital media for business growth

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