Marketing and Growth Strategy of Power Take Off Units
- Client was only dependent on large OEMs for majority sales
- Post Pandemic Market shrinked for OEM players, however there was enough demand in retail customers where client was not present hence sales and capacity utilisation was adversely affected
- Helped them to create new niche products where there was no competition.
- Helped the client to find the gaps in the market where OEMs were not geared up with PTOs
- Helped client to network with body builders and truck manufacturers
- Helped client to improve their existing marketing communication like presentations to their target customers (OEMs and Dealers)
- Helped client on using digital media for business growth