Marketing and Growth Strategy for Truck Mounted Refer Box Manufacturer
- Client had one of the largest infrastructure for insulated panel manufacturing for cold storage
- Client was comparatively new to cold chain truck – reefer box segment and challenge was large capacity of panel manufacturing was underutilised
- Helped client to create a marketing scenario with competitor analysis and strategic time bound action plan
- Helped client to create business model for marketing their reefer box in kit form and networking with dealers and body builders
- Helped client to improve their existing marketing communication like presentations to their target customers (OEMs and Dealers)
- Helped client to get truck on no cost basis for display at exhibitions
- Helped client to align their sales team
- Helped client to establish lead generation with the help of refrigeration equipment supplier
- Helped client to increase their production of reefer box and kit sales PAN India